And when it is, it surpasses all the other word processors in doing what it can do. Word processors like Microsoft Word or Google Docs are meant to write. The layout is not the general focus for these programs and adding images or media files is a nightmare especially Microsoft Word. Or for me to write this article. Writers use these word processors to create content that focuses on what is presented rather than how it is presented. Adobe InCopy is used to create written content for magazines, flyers, posters, cards, product packaging, promotional content, etc where the layout of the text and media is the main focus.
In other words, here how the content is presented matters a lot. For people who are unaware, Adobe InDesign is a graphics layout editor used for creating visual and textual designs for magazines, flyers, etc. Instead of writing content for these layout designs separately in word processors, InCopy works with the InDesign layout file which allows writers to write content in the layout the designer has designed.
This close-knit process allows for better workflow and brilliant capabilities, enabling designers to create products and writers to write content more efficiently. If you have been using Adobe products then InCopy would feel a lot familiar, but for a writer, it might get a bit frustrating.
You can choose the size of the document to start with and there are three view settings; Gallery, Story, and Layout. There are other features as expected from word processors. Here are some features of InCopy:. Gallery mode : Gallery mode in InCopy allows you to look at the editable text, the line numbering, and the text type such as the heading, paragraph, title, etc. This lets you focus on the technical aspects of your text such as spacing, lines, markups, etc.
Story mode: This mode gets rid of the line numbering to give more space for the text-editing area. The text-type is still present which can be resized. This mode lets you focus on the content of the text and aid in editing and proofreading.
Layout mode : This mode shows the entire document with the images and the entire layout. This allows writers to see how their content is looking in combination with media. The layout is designed in InDesign by the designer or you if you are both writer and designer. This mode lets you see how the document will look finally. Adobe InCopy is designed for collaborative work. Imagine writing the content, not knowing how the texts will look in the design layout.
The disconnect between designers and writers can lengthen the process and create a mess literally, in the design. With InCopy and InDesign, writers, editors, and designers can work simultaneously on the same document, editing multiple assets at the same time.
With the feature of adding comments, the whole collaborative process increases productivity by many folds. Using InCopy just as a word processor would not be the best idea since it is not meant to be used as a single program.
InCopy is also great for copywriters who write the catchy taglines, product descriptions, etc since what they write depends heavily on the media that accompanies it.
I would say that InCopy is made primarily for copywriters and editors in product marketing, promotional content, advertising, etc. While the price is high, the fluidic workflow that it allows is worth it. You might think that getting individual apps would be better than getting the CC since InCopy and InDesign both cost less than the Creative Cloud price, but that is not true.
But InDesign needs Illustrator for all the vector artworks, so you have to get that as well. But not everything in your document will be illustrations.
So if you want to get into the professional field, CC is the best choice. So that was the price and the justification for it. And yes, this is not sponsored by Adobe by any means.
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